The Longmont Tourism Improvement District

Tourism Improvement Districts or TIDs are an evolution of the traditional business improvement district.

TIDs nationwide collectively raise millions of dollars annually for local destination marketing and management. With competitors raising their budgets and increasing rivalry for visitor dollars, it is important that Longmont invest in stable, marketing programs and investments to stay relevant and competitive in the marketplace.

A traditional Japanese pagoda with multiple tiers and a green roof, surrounded by trees and a grassy area with rocks, under a partly cloudy blue sky.

LTID Purpose

The Longmont Tourism Improvement District (LTID) promotes services designed to generate commercial activity, attract tourists, visitors, conventions and other meetings to the City by funding sales, marketing & communications, destination development, collection costs, administration, and contingency/reserve. Sales, marketing, & communications and destination development programs will increase demand for overnight tourism and market payors as visitor, meeting and event destinations, thereby increasing demand for room night sales. Revenue from the LTID is intended to be used to fund tourism services and tourism improvements.